Arguing and thinking does more than trace the connections between ancient rhetorical ideas and modem social psychology. It also offers a novel approach to contemporary social psychological issues. Citing examples from a wide range of sources, the author illustrates the argumentative dimension in such phenomena as attitudes, roles, categorizations, etc. In so doing, Michael Billig is able to reverse a number of common psychological assumptions, and to stress the theoretical importance of rhetoric.
This witty and original book will appeal not only to psychologists, but to all readers with an interest in argumentation. Arguing and thinking is for those who can be persuaded that the juxtaposition of the old and the new may offer fresh and important insights.